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What Does an Accountant Do? A Guide for UK Businesses
Managing finances for UK business owners can quickly become overwhelming—especially when you’re juggling everything from sales and staff to strategy. If you’ve ever asked yourself, “What does an accountant do?” or “Do I need an accountant for my business?”—you’re not alone. The truth is, the role of an accountant goes far beyond crunching numbers. From helping you stay compliant to offering strategic advice, a good accountant can be one of your business’s most valuable assets.
In this guide, we’ll break down exactly what accountants do, how they differ from bookkeepers, what services they offer, and whether hiring one (or outsourcing) makes sense for your business. Whether you’re just starting out or scaling up, we’ll help you make informed decisions about your financial support.
What Is the Role of an Accountant?
The role of a business accountant is much more than just managing tax returns or annual reports. Accountants are financial partners who help you understand what’s really going on in your business. They make sure your numbers are accurate, your obligations are met, and your plans are backed by solid financial insight. In short, they help you make better decisions—confidently and compliantly.
So, what is accounting in business? It’s the process of recording, organising, analysing, and reporting your financial data to give you a clear picture of how your business is performing. A business accountant takes that data and turns it into something meaningful—identifying risks, opportunities, and areas for improvement.
A business accountant typically helps with:
Financial reporting
Preparing clear and accurate reports to show how your business is performing.
Budgeting and forecasting
Helping you plan ahead with realistic financial projections.
Cash flow management
Ensuring your business has the money it needs to operate day-to-day.
Compliance and tax filing
Making sure you meet deadlines and stay on the right side of HMRC.
Strategic advice
Offering insights to guide your business growth, pricing, and investment decisions.
Whether you’re launching a startup or running an established company, having a business accountant means you’re not making decisions in the dark. Instead, you’re working with someone who understands your goals—and the numbers that support them.
Bookkeeper vs Accountant
What’s the Difference?
A common question many business owners ask is, what’s the difference between a bookkeeper and an accountant? While they both work with your financial data, their roles are quite distinct—and understanding the difference can help you get the right support for your business.
At its core, bookkeeping vs accounting comes down to the type of work each one does. A bookkeeper is focused on the day-to-day recording of financial transactions. An accountant, on the other hand, takes that data and turns it into insights, reports, and strategic advice.
Here’s a simple comparison:
Bookkeeper | Accountant | |
Main focus | Recording transactions | Analysis and interpreting financial data |
Typical tasks | Invoicing, bank reconciliations, expenses | Financial reporting, tax planning, forecasting |
Tools used | Accounting software (e.g.g Xero, Quickbooks, FreeAgent) | Reporting tools, financial models, compliance tools |
Support level | Day-to-day operations | Higher-level financial strategy and advice |
Qualifications | Not always required | Typically qualified and regulated (e.g. ACCA, CIMA) |
So, what does a bookkeeper do? They make sure your financial records are accurate and up to date—essentially laying the groundwork for your accountant to work effectively. Think of them as two parts of the same engine: bookkeepers keep it running smoothly, while accountants steer the direction. Together, they form a powerful team that keeps your business financially healthy.
Do I Really Need an Accountant for My Business?
Do I Really Need an Accountant for My Business?
If you’ve ever found yourself buried in spreadsheets, unsure if you’re turning a profit or just treading water, you’ve probably wondered: do I need an accountant for my business? The answer depends on where you are in your journey—but in many cases, the right accountant can save you time, money, and a whole lot of stress.
Accountants bring structure and clarity to your finances, helping you avoid costly mistakes and make smarter decisions. While DIY accounting might seem manageable at the start, as your business grows, so does the complexity.
Here are a few signs it’s time to hire an accountant:
You’ve just launched a startup
Early financial planning is key. An accountant can help you set up the right systems from day one.
Your team is growing
Payroll, pensions, and VAT can get complicated fast—professional support keeps things compliant.
You’re unsure about taxes
From allowable expenses to quarterly VAT returns, accountants ensure nothing gets missed.
You want to understand your numbers
Good accountants don’t just report data—they explain what it means and how it affects your goals.
You’re planning to scale or seek investment
Investors and lenders need clean, credible financials. Accountants help you present them with confidence.
When it comes to the role of an accountant, the peace of mind provided can be invaluable. They’re not just for tax season—they’re year-round partners in making your business stronger and more resilient.
So, why hire an accountant? Because guessing is expensive. A good accountant gives you clarity, control, and more time to focus on what you do best.
Is It Worth Outsourcing Your Accounting?
Is It Worth Outsourcing Your Accounting?
When deciding how to manage your business finances, you have a few options:
• Build an in-house team
• Outsource to a dedicated provider
• Hybrid model
• DIY accounting
The approaches have their advantages—but for many small businesses, outsourced accounting services offer the best mix of flexibility, cost-efficiency, and expert support. Here’s how they compare:
In-House Accounting
✅ Pros:
Instant access
Having someone on-site means you can get quick answers, hold face-to-face chats, and make fast decisions.
Business familiarity
An in-house team becomes immersed in your operations and culture, helping tailor processes to how you work.
Greater control
You can directly manage tasks, set priorities, and oversee timelines as closely as you like.
⚠️ Cons:
Significant costs
Hiring staff means paying salaries, pensions, holiday cover, and training—plus software and office space.
Skill limitations
One person may not be able to cover all your needs, from compliance to advisory, especially as complexity grows.
Harder to scale
As your business grows, your accounting needs increase too—often requiring multiple hires and higher costs.
Outsourced Accounting
✅ Pros:
More affordable
You only pay for the services you use, without the overheads of full-time hires or internal systems.
Broad expertise
Access a full team of specialists, covering everything from bookkeeping to tax, payroll, and forecasting.
Scalable support
Increase or reduce services based on what your business needs at any given time.
Smarter systems
Providers often use powerful software and AI-driven dashboards for faster, more accurate insights.
⚠️ Cons:
Not on-site
Your accountant won’t be just down the corridor, so you may need to schedule calls or use shared systems.
Process alignment
Success depends on setting up smooth communication and clear workflows from the start.
Hybrid Accounting Model
A mix of in-house and outsourced support. For example, you might have a bookkeeper on staff who handles day-to-day entries, while outsourcing more complex tasks like tax planning, forecasting, or financial reporting to a specialist firm.
✅ Pros:
Keeps some control in-house
You still have team members embedded in your operations, maintaining internal knowledge and immediate access.
Reduces pressure on internal team
Your in-house staff can focus on routine tasks, while specialists handle the more technical or time-intensive work.
Access to specialist support as needed
Bring in the right expertise at the right time, whether it’s for compliance, forecasting, or strategic advice.
⚠️ Cons:
Requires clear roles and coordination
Without defined responsibilities and communication channels, tasks can fall through the cracks.
May involve managing multiple providers
You’ll need to liaise with more than one contact or company, which can complicate oversight and decision-making.
DIY with Accounting Software + Advisory Support
Some startups use cloud accounting tools (like Xero, QuickBooks, or FreeAgent) to manage their own finances, occasionally tapping into accountants or advisors on a project basis.
✅ Pros:
Low cost
Software subscriptions are far cheaper than hiring staff or retaining an outsourced team.
Full control over your data
You manage everything yourself and can access your financials anytime, anywhere.
Easy access to help when needed
You can hire professionals for specific tasks, like end-of-year accounts or tax returns, without ongoing commitment.
⚠️ Cons:
Time-consuming
Managing your own books takes time away from running your business and can quickly become a burden.
High risk of errors without experience
Without accounting knowledge, it’s easy to make mistakes that lead to compliance issues or poor decision-making.
Can become unmanageable as business grows
As transactions increase and reporting becomes more complex, DIY solutions often stop being practical.

Wondering if it’s worth outsourcing your accounting?
Consider what your time, peace of mind, and financial clarity are worth. For most small businesses, it’s one of the smartest decisions you can make.
At GenZed Bookkeeping, we offer the best of both worlds—offering a ‘finance department on demand’ approach. That means a personalised service from a team of experts, supported by smart tools that give you instant visibility and control over your finances. Whether you’re a startup or scaling fast, our outsourced accounting services are designed to grow with you, affordably and effectively.
Hiring an Accountant
What to Know Before You Start
Once you’ve decided it’s time to bring in financial support, the next question is how to do it. Whether you’re looking to hire an accountant for a small business or considering more flexible options, finding the right fit is key to making your investment worthwhile.
The good news? There are more options than ever—especially with the rise of virtual accounting services. You’re no longer limited to hiring someone local or full-time. Today’s accountants can work remotely, provide support as needed, and still give you the expertise and insight you’d expect from an in-house hire.
Where to find the right accountant:
Recommendations from other business owners
Word of mouth is still one of the most trusted ways to find reliable accountants.
Professional directories and associations
Look for regulated professionals (e.g. ACCA, ICAEW) through official accounting bodies.
Online platforms and accounting firms
Many offer flexible, fixed-fee services tailored for small businesses.
What to look for in a small business accountant:
Experience with businesses like yours
They should understand your industry, size, and financial challenges.
Clear pricing and packages
Transparent fees mean no nasty surprises—ask what’s included.
Tech-friendly approach
If you use cloud accounting software like Xero or QuickBooks, your accountant should too.
Proactive communication
You want someone who explains things clearly and keeps in touch regularly.
Questions to ask before hiring:
What services do you provide—and what’s included in the fee?
To avoid hidden costs and understand exactly what support you’re paying for.
Will I have a dedicated point of contact?
So you know who to speak to and can build a consistent working relationship.
Do you work with businesses of my size?
To ensure they understand the specific needs and challenges your business faces.
How do you handle virtual meetings and document sharing?
To check that their tech setup suits your workflow and keeps things secure and efficient.
A modern accountant doesn’t need to be in your office every week—they just need to understand your business and deliver real value, whether that’s face-to-face or online. If you’re operating in the capital and searching for accountants in London, our blog can help gain a better understanding of the benefits for business based in a competitive business environment.
Final Thoughts
The Right Accounting Support Can Make or Break Your Business
Whether you’re just getting started or managing a growing team, the right financial support can make a huge difference to your success. A great accountant helps you stay compliant, plan ahead, manage cash flow, and make confident, informed decisions. And with today’s flexible options—whether in-house or outsourced—you can choose the setup that fits your business best. If you’re looking for clarity, control, and expert support without the overheads, outsourced accounting could be the smart move.
Ready to stop guessing and start growing? At GenZed, we combine real humans with smart tools to give you peace of mind—and more time to run your business. With tailored support and AI-enhanced insights, we act as your finance department on demand, built to grow with you.
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